POS campaigns bring together eye-catching visuals, strategic placement and tailored materials to create standout promotional displays that influence customer behaviour at the moment it matters most.
From window displays and hanging signs to free-standing units, shelf talkers and promotional backdrops, POS materials are produced using a combination of rigid boards, vinyls, card, and speciality substrates. These components can be contour-cut, laminated, mounted or fabricated to suit specific store layouts or campaign requirements. With professional production and installation, POS campaigns offer brands a powerful way to communicate offers, launch products, and create immersive visual experiences across single locations or nationwide roll-outs.
Working on POS campaigns
Prioritise bold, simple messaging — customers only see POS for a few seconds.
Make sure colours and branding remain consistent across every element for a cohesive campaign.
Consider store lighting and sightlines when designing large displays or free-standing units.
Use lightweight but rigid materials for easier installation and lower shipping costs.
For multi-site campaigns, design modular components that scale or reconfigure across different store layouts.
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